An advertiser that wanted to use a medium that allows for good reproduction quality, a long life to its message, demographic selectivity, and the ability to provide detailed information would likely choose
A) direct mail.
B) television.
C) radio.
D) outdoor advertising.
E) magazines.

Question

Quizplus · Accepted Answer

Magazines have a longer life span compared to other mediums, allow for high-quality reproduction of images and text, can target specific demographics through niche publications, and often contain in-depth content that allows for detailed information to be communicated to the audience.

An Advertiser That Wanted to Use a Medium That Allows