Spectrum uses a segmentation strategy for its cable TV packages based on market characteristics such as age, gender, or income. Which of the following segmentation variables is Spectrum using?
A)Demographic
B)Geographic
C)Psychographic
D)Product-related
E)Education

Question

Quizplus · Accepted Answer

Spectrum is using demographic segmentation, which involves dividing a market based on demographic characteristics such as age, gender, income, education, and family life cycle stage.

Spectrum Uses a Segmentation Strategy for Its Cable TV Packages