Hasbro views the toy market as composed of four age groupings, each with different needs and desires. Hasbro is using a(n) ____ targeting strategy for its groups, which are known as _____.
A)undifferentiated market; market segments
B)undifferentiated market; heterogeneous
C)differentiated; market segments
D)differentiated; the marketing mix.
E)concentrated market; heterogeneous

Question

Quizplus · Accepted Answer

Hasbro's strategy is differentiated targeting, as it is dividing the market into different segments based on age groups and their unique needs and desires. These groups are known as market segments. Undifferentiated targeting strategy would mean that Hasbro is treating the entire toy market as one single segment, with no differentiation made between age groups. Concentrated targeting strategy would mean that Hasbro is focusing on one specific age group, which is not the case here. The marketing mix is a set of tools that companies use to create and promote their products and is not related to targeting strategy.

Hasbro Views the Toy Market as Composed of Four Age