Which of the following factors contribute the most to the "clutter" problem in television advertising?
A)The use of celebrities in ads
B)The use of emotional appeals
C)The trend toward shorter commercials
D)The increase in zapping or channel changing via remote control
E)The use of fear appeals

Question

Quizplus · Accepted Answer

Shorter commercials lead to more ads being shown in the same time slot, increasing the overall volume of ads and contributing to the clutter problem.

Which of the Following Factors Contribute the Most to the "Clutter