Commercials placed in programs that induce negative moods are:
A)processed more systematically than ads placed in programs that put viewers in positive moods.
B)processed less systematically than ads placed in programs that put viewers in positive moods.
C)useful when the message is intended to work through a central route to persuasion.
D)useful when viewers are knowledgeable and analyze an ad in detail.
E)helpful in exciting the readers and viewers of the message about the product or the service.

Question

Quizplus · Accepted Answer

Ads placed in programs that induce negative moods are processed less systematically than ads placed in programs that put viewers in positive moods. This is because negative moods can lead to a more superficial and heuristic processing of information, and viewers may not pay as much attention to the details of the advertisement.

Commercials Placed in Programs That Induce Negative Moods Are