An advertiser whose message is placed in the middle of five consecutive commercials during a program break is facing a problem known as:
A)clutter.
B)media flooding.
C)media bombardment.
D)flighting.
E)information overload.

Question

Quizplus · Accepted Answer

Clutter refers to the large number of advertisements or promotional messages that consumers are exposed to in a given period. In the scenario given, the advertiser's message is among a series of commercials, indicating that there is already a lot of advertising content in that program break, which can lead to clutter. Choice B, C, D, and E do not accurately reflect the scenario given.

An Advertiser Whose Message Is Placed in the Middle of Five