Many advertising experts consider the most important part of a print ad to be the:
A)headline.
B)subheads.
C)layout.
D)body copy.
E)disclosures.

Question

Quizplus · Accepted Answer

The headline is considered the most important part of a print ad because it is the first thing that catches the reader's attention and determines whether or not they will continue reading the ad. A well-written and attention-grabbing headline can make the difference between a successful and unsuccessful ad.

Many Advertising Experts Consider the Most Important Part of a Print