The state of Colorado runs an ad which shows an obviously scared third grader getting ready to go on stage for his first public stage appearance.He is dressed to look like a carrot.The ad tells the reader that being a third grader is much more stressful than we remember and causes us to have great sympathy for the young man dressed in the ridiculous costume.The tag line at the end of the ad reads,"Your kids need a carefree Colorado vacation as much as you do." This is an example of the:
A)dramatization technique.
B)testimonial technique.
C)fear technique.
D)personality symbol technique.
E)scientific evidence technique.

Question

Quizplus · Accepted Answer

This ad uses the dramatization technique by creating a dramatic situation with the scared third grader in a carrot costume to evoke an emotional response from the viewer and convince them to take a carefree vacation in Colorado.

The State of Colorado Runs an Ad Which Shows an Obviously