An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as:
A)a problem-solution execution.
B)slice-of-death advertising.
C)slice-of-life advertising.
D)a response-stimuli execution.
E)informational advertising.

Question

Quizplus · Accepted Answer

Slice-of-death advertising is a type of advertising execution technique used by business-to-business marketers. It depicts the negative consequences of making incorrect purchase decisions to create a sense of urgency for potential customers to take action and avoid such consequences.

An Advertising Execution Technique Used by Business-To-Business Marketers Depicting the Negative