A print ad for Pluto Ultra golf balls used the headline "Do you ever wonder why John Bean can hit a golf ball so far?" This is an example of a(n):
A)direct headline.
B)indirect headline.
C)subhead.
D)jingle.
E)noisE.The above scenario is an example of an indirect headline.Indirect headlines are not straightforward about identifying the product or service or getting to the point.But they are often more effective at attracting readers' attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get an explanation.

Question

Quizplus · Accepted Answer

The headline "Do you ever wonder why John Bean can hit a golf ball so far?" is an example of an indirect headline because it provokes curiosity and entices readers to learn more about how they too can hit a golf ball farther, which is the product benefit being advertised (Pluto Ultra golf balls).

A Print Ad for Pluto Ultra Golf Balls Used the Headline