An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face. Which of the following execution techniques has been used in this ad?
A)Problem-solution execution
B)Slice-of-death advertising
C)Slice-of-life advertising
D)Reminder execution
E)Informational advertising

Question

Quizplus · Accepted Answer

The ad is using the slice-of-death advertising technique by creating a dramatic and fear-inducing scenario. The distressed expression on the executive's face highlights the consequences of not using Novell solutions for ERP data security.

An Ad for Novell Solutions Targeting Businesspeople Used the Headline