The cost of advertising space in magazines is primarily a function of:
A)the price of the product being advertised.
B)the type of the product being advertised.
C)the frequency of ad insertions.
D)the circulation of the publication.
E)whether color is used in the ad.

Question

Quizplus · Accepted Answer

The cost of advertising space in magazines is primarily based on the circulation of the publication. This is because a higher circulation means a larger reach for the advertisement, and therefore, a higher cost to place the ad. Other factors such as frequency and color usage can affect the cost, but they are secondary to circulation. The type of product being advertised may also play a role, but it is less significant than circulation. The price of the product being advertised is not a primary factor in determining the cost of advertising space.

The Cost of Advertising Space in Magazines Is Primarily a Function