_____ describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places.
A)Primary readership
B)Guaranteed readership
C)Pass-along readership
D)Total readership
E)A place-based medium

Question

Quizplus · Accepted Answer

Pass-along readership refers to the number of additional readers who read a single copy of a publication, either through sharing or reading in public places. It is an important factor in determining the total readership of a magazine. The other options (A, B, D, and E) do not accurately describe this concept.

_____ Describes a Situation Where a Primary Subscriber or Purchaser