Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?
A)Advertisers attach greater value to primary in-home readers.
B)Advertisers attach greater value to pass-along readers.
C)Pass-along readers should be totally discounted in evaluating magazine readership.
D)Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
E)Advertisers generally attach greatest value to out-of-home readers.

Question

Quizplus · Accepted Answer

Advertisers attach greater value to primary in-home readers because they are considered the most reliable audience for a magazine. They have chosen to subscribe or purchase the magazine, and they are more likely to actively engage with the content and advertisements. Pass-along readers, on the other hand, may have access to the magazine through someone else and may not be as invested in reading it or paying attention to the advertisements.

Which of the Following Comparisons of Primary In-Home Readers of a Magazine