One of the primary benefits inherent in using tracking studies to measure ad effectiveness is:
A)high level of efficiency.
B)low cost.
C)the ability to tailor the measures to each campaign or situation.
D)its timeliness.
E)the speed with which results can be gathered and tabulated.

Question

Quizplus · Accepted Answer

Tracking studies allow for customization of measures to each specific campaign or situation, making it a highly tailored approach to measuring ad effectiveness. This level of flexibility and customization is a primary benefit of tracking studies.

One of the Primary Benefits Inherent in Using Tracking Studies