An advertiser that wanted to gather _____ could ask participants in a research program to choose a brand of athletic shoe they would like to win and then ask the same question later after the participants have been exposed to ads for various brands of athletic shoes.
A)physiological measures
B)alpha activity
C)persuasive measures
D)measures of the hierarchy of effects
E)beta activity

Question

Quizplus · Accepted Answer

Persuasive measures assess the effectiveness of advertising in changing consumer attitudes or intentions, which aligns with the scenario of evaluating brand preference before and after ad exposure.

An Advertiser That Wanted to Gather _____ Could Ask Participants