The main goal of primary research techniques is to
A) identify gaps in knowledge.
B) explore the dimensions of a problem and generate ideas.
C) learn what traps to avoid.
D) determine research objectives.
E) gather customer insights from databases.

Question

Quizplus · Accepted Answer

Primary research techniques are used to explore the dimensions of a problem and generate ideas. This includes methods such as surveys, interviews, and observation to collect new data directly from individuals or groups for a specific purpose. Identifying gaps in knowledge, determining research objectives, and gathering customer insights can all be part of the primary research process, but the main goal is to generate new ideas and insights. Learning what traps to avoid is more related to the research process as a whole, rather than a specific goal of primary research techniques. Gathering customer insights from databases is more related to secondary research techniques.

The Main Goal of Primary Research Techniques Is to