An accurate understanding of customer needs allows a company to
A) create customer value.
B) meet financial objectives.
C) respond to competitive threats.
D) perfect advertising messages.
E) develop media plans.

Question

Quizplus · Accepted Answer

An accurate understanding of customer needs enables a company to create customer value by designing and delivering products, services, and experiences that meet those needs. This, in turn, can lead to increased customer loyalty, repeat business, and positive word-of-mouth recommendations, leading to financial benefits and a competitive advantage. While understanding customer needs may inform advertising messages and media plans, it is not the primary purpose.

An Accurate Understanding of Customer Needs Allows a Company to