In (the)________ for constructing conjoint analysis stimuli,respondents evaluate two attributes at a time until all the possible pairs of attributes have been evaluated.
A)full-profile approach
B)pair-wise approach
C)two-factor evaluations
D)both B and C

Question

Quizplus · Accepted Answer

The correct answer is D because both the pair-wise approach and two-factor evaluations involve respondents evaluating two attributes at a time, which matches the description given.

In (The)________ for Constructing Conjoint Analysis Stimuli,respondents Evaluate Two Attributes