When constructing conjoint analysis,full or complete profiles of brands are constructed for all the attributes in (the)________.
A)full-profile approach
B)pair-wise approach
C)two-factor evaluations
D)both B and C

Question

Quizplus · Accepted Answer

The full-profile approach is the only one that involves constructing complete (i.e., full) profiles of brands for all attributes, whereas the pair-wise approach only evaluates brands on two attributes at a time and two-factor evaluations only consider two levels of a single attribute at a time. Therefore, only choice A is the correct answer.

When Constructing Conjoint Analysis,full or Complete Profiles of Brands Are