When conducting conjoint analysis in ________,the researcher must identify the attributes and attribute levels to be used in constructing stimuli.
A)formulating the problem
B)constructing the stimuli
C)deciding on the form of input data
D)selecting a conjoint analysis procedure

Question

Quizplus · Accepted Answer

In the "formulating the problem" stage, the researcher identifies the attributes and attribute levels that will be used to construct the stimuli for the conjoint analysis.

When Conducting Conjoint Analysis in ________,The Researcher Must Identify the Attributes