Which is a disadvantage of the direct approach to collecting perception data?
A) The criteria are influenced by the brands or stimuli being evaluated.
B) The researcher must identify all the salient attributes.
C) The spatial map obtained depends upon the attributes identified.
D) Both B and C are disadvantages.
Correct Answer:
Verified
Q47: The derivation and use of _ lie
Q48: The text reports on a research project
Q49: In _ approaches to collecting perception data,the
Q50: _ is a squared correlation index that
Q51: Which is a disadvantage of the derived
Q53: _ requires that the researcher specify the
Q54: Conjoint analysis assumes that the important attributes
Q55: Which is an advantage of the derived
Q56: _ is a class of procedures for
Q57: MDS could be used for all of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents