________ is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display.
A)Conjoint analysis
B)Regression analysis
C)Hybrid conjoint analysis
D)Multidimensional scaling (MDS)

Question

Quizplus · Accepted Answer

Multidimensional scaling (MDS) is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display. It is commonly used in market research to understand consumers' perceptions of brands, products, or attributes by mapping their responses onto a two- or three-dimensional space. MDS can be an effective tool for identifying patterns and relationships in complex data sets, and for generating insights into consumers' decision-making processes.

________ Is a Class of Procedures for Representing Perceptions and Preferences