In ________ approaches to collecting perception data,the respondents are asked to use their own criteria to judge how similar or dissimilar the various brands or stimuli are.
A)direct
B)preference
C)derived
D)Likert

Question

Quizplus · Accepted Answer

In direct approaches to collecting perception data, respondents are asked to use their own criteria to judge the similarity or dissimilarity between various brands or stimuli, relying on their personal judgments and perceptions without predefined criteria or scales.

In ________ Approaches to Collecting Perception Data,the Respondents Are Asked