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Which of the Three Criteria for Measuring Effective Sales Objectives

Question 32

Multiple Choice

Which of the three criteria for measuring effective sales objectives does the following objective NOT meet: "My goal for the next six months is to make sure that every customer is 100 percent satisfied with my product and all after-the-sale service."


A) It is too qualitative.
B) It is not realistic.
C) It is too specific.
D) It is incomplete because it does not include before-the-sale contact.
E) It is too individualized.

Correct Answer:

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