The most important step in planning the sales call is to:
A)design a flexible sales presentation
B)discover personal information about your prospect
C)learn all you can about the business of your prospect
D)set objectives for the call
E)find prospects

Question

Quizplus · Accepted Answer

Setting objectives for the sales call helps you define the purpose and outcome of the call, giving direction and focus to the conversation. This helps to ensure that both you and the prospect benefit from the time spent. While the other options are important steps in planning a sales call, setting clear objectives should be the first priority.

The Most Important Step in Planning the Sales Call Is