Which of the following statements about testimonials is true?
A)Progressive sales organizations rarely use testimonials.
B)To be valid, testimonials must be sworn before a notary public.
C)Testimonials are particularly useful when selling intangibles and relatively new and unusual products.
D)The most effective testimonials are generic, which makes them usable with more types of customers.
E)None of the above statements about testimonials is true.

Question

Quizplus · Accepted Answer

Testimonials are particularly useful when selling intangibles and relatively new and unusual products. This is because potential customers may be hesitant to take a risk on a new or unfamiliar product or service, and the positive experiences of others can help to alleviate those concerns. Testimonials also serve as social proof, showing that other people have found the product or service to be valuable. Additionally, testimonials can be more impactful than traditional sales messaging, as they come from real customers and are often more relatable.

Which of the Following Statements About Testimonials Is True