Which of the following is key to successful customer relationship management?
A) collecting, managing, and applying the right data at the right time to the right customer
B) helping customers identify new needs-even if they are met by other firms
C) developing marketing strategies that are universal
D) focusing most marketing resources on the pricing and distribution functions of the marketing mix

Question

Quizplus · Accepted Answer

Collecting, managing, and applying the right data at the right time to the right customer is essential for successful customer relationship management as it helps to personalize the customer experience and build stronger relationships.

Which of the Following Is Key to Successful Customer Relationship