Which of the following statements is most consistent with the marketing view of the relationship era?
A) The customer can have our product in any colour, as long as it is grey.
B) The key to success is to constantly expand the customer base by recruiting new buyers.
C) In this era of surging demand, the main focus should be on producing as much as possible.
D) It is much less expensive to keep existing customers than it is to develop new customers.

Question

Quizplus · Accepted Answer

The marketing view of the relationship era emphasizes the importance of building long-term relationships with existing customers. Therefore, it is much less expensive to keep existing customers than to develop new ones, as stated in option D. Options A, B, and C are inconsistent with the relationship era and emphasize a product-focused or sales-oriented approach.

Which of the Following Statements Is Most Consistent with the Marketing