When addressing a customer's loyalty to the existing supplier,a salesperson should disparage the competitor's product.

Question

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Disparaging the competitor's product may backfire if the customer has a positive opinion of it. Instead, a salesperson should focus on highlighting the unique strengths and benefits of their own product or service. They can also try to understand and address any concerns or issues the customer may have with the existing supplier. Building a strong rapport and providing excellent customer service can also help to build loyalty over time.

When Addressing a Customer's Loyalty to the Existing Supplier,a Salesperson