The strategy of "under promise and over deliver" can result in:
A)Objection contraction.
B)Customer delight.
C)Persuasive autonomy.
D)Expectancy turnover.

Question

Quizplus · Accepted Answer

The strategy of "under promise and over deliver" involves making modest commitments and then exceeding them, creating a feeling of positive surprise among customers. This can help to build trust and loyalty, as well as generate word-of-mouth referrals. Therefore, the best choice is B, customer delight.

The Strategy of "Under Promise and Over Deliver" Can Result