Bradley narrowly escapes a head-on collision while driving home.Once he arrives home,he turns on the television and sees a political ad for the challenger in the local mayoral race,which focuses on how the challenger will change city policies if elected.According to research on terror management,how will he evaluate this ad?
A) He will reject the candidate more emphatically.
B) He will have the same opinion of the candidate as he had before the near miss.
C) He will become a strong supporter of the challenger.
D) He will throw his hat into the ring and run for mayor, too.

Question

Quizplus · Accepted Answer

Terror management theory suggests that when people are reminded of their mortality, they tend to cling more strongly to their own worldviews. Since the political ad presents a change to the status quo, Bradley is more likely to reject the challenger's message after experiencing a life-threatening event.

Bradley Narrowly Escapes a Head-On Collision While Driving Home