Mark cannot decide which video game to purchase.After thinking it over,he buys the latest fighting game rather than a soccer game he liked just as much.As he leaves the store,he feels an uncomfortable tension.In order to resolve this tension,Mark must engage in
A) self-perception processes.
B) introspection.
C) self-verification.
D) dissonance reduction.

Question

Quizplus · Accepted Answer

Mark is experiencing cognitive dissonance due to his conflicting thoughts and actions (liking both games equally but choosing only one). To reduce this dissonance, he may engage in dissonance reduction by convincing himself that the fighting game was a better choice for him in some way (e.g. it has better graphics or more challenging gameplay).

Mark Cannot Decide Which Video Game to Purchase