Laureano has a strong preference for Honda over all other car brands.When it came time to buy a new car,however,there was a promotion that offered a very small discount on Nissans and Laureano elected to buy a Nissan,even though he likes Hondas a lot better.What is the most likely reason why Laureano would experience dissonance in the wake of this behavior (buying the Nissan instead of a Honda)?
A) This behavior was based on introspection.
B) This behavior was not freely chosen.
C) This behavior has long-term negative consequences.
D) There was insufficient justification for this behavior.

Question

Quizplus · Accepted Answer

Laureano's strong preference for Honda over all other car brands suggests that he has a positive attitude towards Honda and a negative attitude towards other car brands, including Nissan. By choosing to buy a Nissan despite his preference for Honda, Laureano may experience cognitive dissonance because he acted in a way that is inconsistent with his attitudes and beliefs. If he cannot sufficiently justify his decision to buy a Nissan (e.g., by convincing himself that it was a better deal or had particular features he needed), he may experience discomfort or regret, which could lead to dissonance.

Laureano Has a Strong Preference for Honda Over All Other