Jeff believes in saving the environment but finds himself throwing away aluminum cans because his college campus does not recycle.________ would predict that he may experience an aversive emotional state due to the inconsistency between his attitudes and his behavior.
A) The elaboration likelihood model
B) Induced compliance theory
C) Self-affirmation theory
D) Cognitive dissonance theory

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that when individuals experience inconsistency between their attitudes and behaviors, they may experience a state of discomfort or psychological tension, called cognitive dissonance. In this scenario, Jeff's belief in saving the environment conflicts with his behavior of throwing away aluminum cans because of the lack of recycling options. This inconsistency may lead to cognitive dissonance and an emotional state of discomfort.

Jeff Believes in Saving the Environment but Finds Himself Throwing