Instead of Sending Artfully Arranged Flower Bouquets, an Entrepreneur Has

Instead of sending artfully arranged flower bouquets, an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements. The premium fruit is cut to mimic flowers and is arranged in a basket. One of the problems is convincing people that it is an attractive way to show how you feel about someone. Which type of advertising is Edible Arrangements using to promote its fruit bouquets?

A) pioneering advertising
B) innovative advertising
C) introductory advertising
D) start-up advertising