During the recession that started in 2008, companies such as Ford Motor Company produced television commercials that promoted the image of the company itself but did not promote a specific vehicle. What type of advertising was this?
A)publicity
B)institutional
C)pioneering
D)image

Question

Quizplus · Accepted Answer

Institutional advertising is designed to create a favorable image for the company, rather than promoting a specific product or service. The example given of Ford Motor Company promoting its image during the recession is a clear example of institutional advertising.

During the Recession That Started in 2008, Companies Such as Ford