The advertising response function helps marketers to do which of the following?
A)Create ads that will be noticed by consumers each time the ad runs.
B)Use their advertising budgets wisely.
C)Calculate the break-even points for each product being advertised.
D)Determine the reach and frequency of specific media.

Question

Quizplus · Accepted Answer

The advertising response function helps marketers to determine how much they should spend on advertising to achieve their desired level of sales. This allows them to allocate their advertising budget wisely by investing in advertising that is efficient and effective. It also helps marketers to optimize their advertising spend by identifying the point of diminishing returns, beyond which additional advertising spending would result in little or no increase in sales.

The Advertising Response Function Helps Marketers to Do Which of the Following