Unsought products can be best described as which of the following?
A)products that consumers purchase when they see them in a convenient location
B)products that consumers don't know about or don't actively look for
C)products that require only reminder advertising to be successful
D)products that require little or no decision making by the buyer

Question

Quizplus · Accepted Answer

Unsought products refer to products that consumers don't actively seek or know about, such as funeral services or insurance policies. These products typically require more extensive advertising and marketing efforts to generate interest and demand.

Unsought Products Can Be Best Described as Which of the Following