Car insurance is usually only bought when needed. In addition, it is not actively searched for by consumers, and requires aggressive personal selling and/or highly persuasive advertising. What type of product is car insurance?
A)hidden
B)specialty
C)equity
D)unsought

Question

Quizplus · Accepted Answer

Car insurance fits the description of an unsought product, which means that it is not actively sought after by consumers and typically requires aggressive personal selling and/or highly persuasive advertising to convince people to purchase it.

Car Insurance Is Usually Only Bought When Needed