If a firm extensively uses relationship marketing strategies, which of the following is it most likely to do?
A)focus on the internal rather than the external business environment
B)rely on aggressive sales strategies
C)focus on short-term goals of increasing sales
D)encourage teamwork among employees

Question

Quizplus · Accepted Answer

Relationship marketing is focused on nurturing long-term customer relationships rather than just making quick sales. Encouraging teamwork among employees is one way to support this strategy because it helps ensure that everyone in the organization is working together to provide excellent service and build strong relationships with customers. A focus on the internal business environment may also be important, but it's not necessarily the defining characteristic of relationship marketing. Relying on aggressive sales strategies or focusing only on short-term goals would be counterproductive to effective relationship marketing.

If a Firm Extensively Uses Relationship Marketing Strategies, Which of the Following