The statement "Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business," is consistent with which type of orientation?
A)production
B)market
C)retail
D)sales

Question

Quizplus · Accepted Answer

This statement aligns with a market orientation, which prioritizes understanding and satisfying customer needs and wants throughout the entire business process. By introducing marketing at the beginning and integrating it into each phase, the business is focusing on creating value for the customer rather than just producing and selling a product.

The Statement "Marketing Should Be Introduced at the Beginning Rather