We need to appraise our resources and capabilities against
A)our past record; we must continually improve.
B)the best firms around the world, no matter in what country, market or industry.
C)our competitors' resources and capabilities.
D)The best that our competitors might attain in the future.

Question

Quizplus · Accepted Answer

It is important to appraise our resources and capabilities against our competitors in order to gain a competitive advantage. By understanding our competitors' strengths and weaknesses, we can identify areas where we need to improve and where we have a competitive advantage. This will help us to focus our resources and efforts on areas where we can differentiate ourselves from our competitors and create value for our customers. Comparing ourselves to the best firms around the world or our competitors' potential future abilities may not give us a realistic benchmark for improvement.

We Need to Appraise Our Resources and Capabilities Against