Firms try to develop resources and capabilities to
A)maximize attractiveness to our customers.
B)create sustainable competitive advantage.
C)maximize current profit rates.
D)attract the best employees.

Question

Quizplus · Accepted Answer

Developing resources and capabilities is essential to creating a sustainable competitive advantage. This advantage allows the firm to outperform its competitors in the long-term by providing something that is valuable, rare, and difficult to imitate. Maximizing attractiveness to customers or current profit rates are short-term goals, while attracting the best employees may be a means to developing capabilities, but not the end goal in itself.

Firms Try to Develop Resources and Capabilities to