What is the characteristic of relationship quality that treats the customer as an individual with unique desires and requirements?
A) competence
B) trust
C) equity
D) personalization

Question

Quizplus · Accepted Answer

Personalization is the characteristic of relationship quality that treats the customer as an individual with unique desires and requirements. This means tailoring the product or service offering to the customer's needs and preferences to create a more meaningful and personalized experience. Competence relates to the ability to successfully deliver the promised product or service. Trust is the belief in the reliability and credibility of the company or individual providing the product or service. Equity involves treating all customers fairly and equally.

What Is the Characteristic of Relationship Quality That Treats the Customer