Which statement does NOT accurately describe message receiver characteristics?
A) Intelligent, well-educated consumers are more likely to accurately comprehend a message than are less-intelligent or less-educated consumers.
B) Highly involved consumers tend to pay more attention to messages and exert more effort in comprehending messages.
C) Consumers tend to like the familiar, but high levels of familiarity may actually reduce comprehension.
D) Left-brain-dominant consumers tend to be visual processors and favour images for communication.

Question

Quizplus · Accepted Answer

The statement that left-brain-dominant consumers tend to favour images for communication is inaccurate. Research suggests that right-brain-dominant individuals tend to be more visual processors and therefore favour images for communication.

Which Statement Does NOT Accurately Describe Message Receiver Characteristics