Which source characteristic refers to how honest and unbiased the source is perceived to be?
A) expertise
B) trustworthiness
C) likeability
D) congruity

Question

Quizplus · Accepted Answer

Trustworthiness refers to the perceived honesty and unbiasedness of a source, making it the most appropriate choice out of the given options. Expertise refers to the knowledge or skill level of the source, likeability refers to how much people enjoy or appreciate the source, and congruity refers to the similarity between the message and the audience's existing beliefs or attitudes.

Which Source Characteristic Refers to How Honest and Unbiased the Source