What message source characteristic is Colgate using when they have a dentist help promote their toothpaste?
A) likeability
B) supportiveness
C) attractiveness
D) expertise

Question

Quizplus · Accepted Answer

Colgate is using the expertise characteristic by having a dentist promote their toothpaste, implying the toothpaste is recommended by professionals who know about good oral hygiene.

What Message Source Characteristic Is Colgate Using When They Have