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When a Merger of Springs Industries with the Brazilian Textile

Question 61

Multiple Choice

When a merger of Springs Industries with the Brazilian textile producer Coteminas was announced,the CEO of Springs was quoted as saying,"It is unclear what effect this move will have on our employees.Though no immediate layoffs are planned,there may be some in the future." In which stage of organizational change would the CEO need to use empathy and communicate the specific details of the merger?


A) change intervention
B) the change prototype
C) unfreezing
D) refreezing

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