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The Key 'Customer Measures' of Strategic Performance Include

Question 1

Multiple Choice

The key 'customer measures' of strategic performance include:


A) market share,customer satisfaction,customer loyalty,customer acquisition
B) customer retention,customer satisfaction,customer profitability,customer equity
C) customer retention,customer satisfaction,customer profitability,customer acquisition
D) market share,customer retention,customer satisfaction,customer profitability,customer acquisition

Correct Answer:

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